Dos:

1. It is all about interaction
Many marketers may fail to master the art of interaction via social media. A correct balance between self-promotion and absorbing content that inspires action is necessary while using social media appropriately. To show your presence, give some time to your current clients and prospective clients by replying to their comments. This shows that you care about their opinions.  A simple way to gather responses is to ask questions.

2. Be updated

There is no harm in constantly updating your content with the latest trends. But, be careful while refurbishing the content. Assure that the elements of your posts are not the same while highlighting different information within the post or targeting a different segment within your audience.

Did you notice that your audience don’t go on posting throughout the day? There is a specific range of time that everyone prefers to post things in social media. Just the timing of your post can be crucial in itself. A simple research on your audiences can help you find that.

4. Tone of voice

Using a conversational tone for interacting with the public can play a pivotal role in increasing the number of customers. Your tone should match your brand’s mission. Study your “buyer persona” very minutely. Experience with different types of posts that matches your brand. Be authentic and natural.

5. Offer solutions

A research on your buyer persona can help you have an idea about the problems of your buyer. These problems can be solved by addressing your audience’s problems on social media through easy and clickable solutions.

6. Use various kinds of media

Fresh and innovative ways of presenting content never fail to excite the social media users. There are certain tools available in the internet with the help with which you can create your own infographics or videos, which are very sharable and appealing.

Don’ts

7. Don’t overload your audience with too many posts at the same time

Take time to organize and schedule your posts. Less number of posts are good if they are rich enough in quality.

8. Don’t ignore any of your accounts

To keep up with the trend, brands often start multiple accounts on multiple social media platforms. Starting an account and failing to manage it, can only hamper the reputation of your brand. For example, if a potential customer asks some questions from any of your inactive social media accounts, then it is of no use. The potential customer may feel like you are not approachable.

9. Don’t ignore negative comments

The last thing you can do to handle unfavorable comments about your brand on social media is keeping yourself calm. Reacting aggressively and ignoring is not a solution to any problem. Deleting information and negative comments can result in a marketing fail. Except for certain times, it is not mandatory to reply to each and every comment you receive. Negative questions and reviews are good opportunities to rebuild the relationship with a dissatisfied client and change their impression on your brand.

10. Don’t sound repetitive in your content

You have to re-use your content thoughtfully. Repeating the same information will not work. Randomly deleting some sections of the content is also not a good way.

11. Don’t forget to include links

You must include links to a landing page, a blog page, a contact us page, or, any other specific page that will bring followers to your website. Including links in your posts to your website help the potential clients know where they have to go. The goal of marketing is not only to drive in more number of followers but also to turn followers into customers.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.